Custom Brand Identity Design
Memorable visual identities that reflect your values and simplify your marketing efforts.
all-inclusive
brand & Web design package
For businesses ready for a full transformation.
What's Included
→ Starter or Legacy brand design package
→ Custom or semi-custom Showit website design
→ Social media templates
→ Support guides
...and more!
TIMELINE
12-16 weeks
**Payment plans & additional add-ons available
$5,500 - $7,500
BONUSES
→ WhatsApp access for the duration of the project
→ 14 days of email support post-launch
→ Launch graphics
brand design essentials
the starter brand design experience
What's Included
→ 1 hour Zoom strategy meeting
→ Mood board
→ Logo suite (3-4 variations)
→ 8-piece color palette
→ Typography (2-3 fonts)
→ Brand identity cheat sheet
→ Support guides
TIMELINE
4-8 weeks
**Payment plans & additional add-ons available
$2,500
BONUSES
→ WhatsApp access for the duration of the project
→ 14 days of email support post-launch
→ Launch graphics
the legacy brand design experience
What's Included
→ Everything from Starter
→ 6 custom icons
→ 4 custom illustrations
→ 4 custom patterns
→ 4 custom textures
→ Full multi-page PDF brand style guide
TIMELINE
8-12 weeks
**Payment plans & additional add-ons available
$4,500
BONUSES
→ WhatsApp access for the duration of the project
→ 14 days of email support post-launch
→ Launch graphics
Already this has had a huge impact on my ROI! Not only am I receiving more client inquiries, but having a strategic and clear website saves me so much time.
“I love how organized and easy the VIP Design Day process was for me. I have a lot going on in my business so sometimes it's hard to be available to respond and collaborate on things but Stephanie did an AMAZING job of prepping for our time together. We had an organized list, she was super thorough at making sure I had got everything over that I needed to and everything went so smooth!"
"Stephanie delivers the whole package. You don't just get a logo; you get a whole put-together look. I would absolutely recommend Stephanie as a brand designer. If you’re on the fence about working with Stephanie - just go for it. It's worth the investment. You'll be able to attract your ideal clients more effectively, you'll be more confident in the way your brand looks, and your business will thrive."
- Mary Rose Maloney, Foster Parent Coach
You'll be able to attract your ideal clients more effectively... and your business will thrive.
“Stephanie was a pure pleasure to work with on my Brand Identity Design. She listened to exactly what I wanted and was truly able to bring it to full fruition. She understood when I sent weird, jumbled notes, and she was able to untangle my requests into a beautiful representation of my business. So grateful for her!”
- Danielle Abele, The Silver Linings Group
Stephanie was a pure pleasure to work with.
"Stephanie is such a great guide and designer to help make your website dreams come true, even if technology isn't your best friend!
I never thought I could handle everything that goes into starting an online platform, but Stephanie gave me the encouragement, support, and creative ideas I needed to get my therapy practice branding off the ground! I have learned so much from Stephanie, she truly goes the extra mile and willingly answers all your questions, no matter how basic!"
- Melanie Spurgeon, Memphis-based therapist
She truly goes the extra mile and willingly answers all your questions!
"I love that I can assign a project and Stephanie reliably solves the problem without having to be micromanaged. I love knowing that I can hand over a project and she will use her experience and judgment to bring the project to a successful completion.
You don't have over-explain things. She just gets it. She has the experience to understand the project's scope, the professional drive to make it happen on time, and the skill to implement the solutions I need. Her experience with a huge range of tools means that she's efficient and focused, leading to a great outcome for each project. Highly recommended!"
- Ginger Davis Allman, The Blue Bottle Tree
Stephanie is capable, reliable, professional...
She is a gem.
“If you are looking for help with marketing and website tasks for your business, I can't recommend Stephanie Duke enough! The VIP Design Day process was not only seamless and successful, but fun as well. She knocked out my wishlist and then some! She was honest with her time, letting me know that she was finished but still had more time if I wanted her to complete more tasks. ”
- Dana Lewis, DWD Travel & Destination Weddings
What a relief to have these projects done!
Step 1
Research
Taking the time to really dive deep into your brand messaging, voice, values, target audience, and competitors sets the remainder of the project up for success.
The Details
→ After you’ve been onboarded (contract signed, invoice paid, communication set up) you’ll complete an in-depth brand workbook
→ Next up, turn yourself loose on Pinterest! I’ll invite you to a shared secret board to pin inspirational images that will get us on the same visual page
→ Our strategy call (via Zoom) is where it all comes together. I’ll ask you additional questions to get crystal clear on your goals and vision so I can hit the ground running with your designs
→ Lastly, I’ll pull together an unique mood board that communicates the overall vibe of your brand direction and present it to you via Loom (an online video recording platform - helloooo fewer meetings!)
Step 2
Design
This is the part where you sit back and relax with a mug of hot cocoa knowing that your dream brand is coming to life.
The Details
→ Your typography selections and color palette will be finalized during the mood board phase so I’ll start with..
→ Your logo suite! Depending on your business’s individual needs you’ll get anywhere from 3 - 5+ logo variations suitable for all use cases
→ Custom icons and patterns come next to fill out your brand’s presence so every touchpoint has meaning
→ Once again I’ll present your designs in a Loom video so you can easily review it at your own pace and sit with it for a bit before giving your feedback
Step 3
Refine
Clients say I can read minds, buuut that’s not actually the case. You may love 99.8% of your initial brand presentation, but want to make a small adjustment. This is the time to discuss refinements!
The Details
→ Watch your initial brand presentation on Loom, possibly a couple of times to really soak in the why behind each design decision made
→ Give your feedback in a Google Doc and/or Loom video, explaining what changes you’d like to make and why (the why is so important here!)
→ We’ll chat about the changes to see if they make sense with your brand’s messaging, vision, and goals in mind
→ I’ll make the necessary changes and present the designs again
Step 4
Deliver
You’ve approved your DREAMY new brand identity design - now it’s time to get it into your hands!
The Details
→ Your final files will be exported and uploaded to our shared Google Drive folder, as well as your personal Canva account for suuuuper easy access
→ This package includes launch graphics so you are well-prepared to announce your new brand to the world
→ We’ll do a closing call over Zoom to chat about how to implement your new brand assets into your marketing, website, products, and merch. We’ll also discuss launch plans
→ And finally…we launch!
This depends on you! A super simple brand identity with quick communication may only take 2-3 weeks, but a more complex identity with a vacation taken in the middle may take 6-9 weeks. I don’t recommend having a specific “launch date” in mind as this can cause unnecessary stress on you if the project is stalled for any reason. We want this to be a fun, relaxed experience for you!
I just need a logo.
Do you offer payment plans?
How long will the project take?
I already have a logo, can you just give me the other design parts I need?
I believe a thoughtful brand is crafted with strategy, story, and excellence. In order to provide you with the best chance for success, I require all brand design clients to start from a blank slate. This does not mean we can’t incorporate existing design elements into your project - we’ve just got to start with strategy first!
I just need a logo.
Do you offer payment plans?
How long will the project take?
I already have a logo, can you just give me the other design parts I need?
A 25% retainer is required upon booking to claim your spot on my calendar. The remainder of the project cost can be broken up into 3 payments, with the last payment due before final files are delivered to you. Any additional fees (fonts, templates, etc) incurred during the project will be invoiced with the final payment installment.
I just need a logo.
Do you offer payment plans?
How long will the project take?
I already have a logo, can you just give me the other design parts I need?
Cool, not a question, lol - but also, no. A beautiful logo on its own does nothing to support your business goals. As stated above, strategy is the basis for all design decisions. I care too much about your success to let you get away with just a logo!
I just need a logo.
Do you offer payment plans?
How long will the project take?
I already have a logo, can you just give me the other design parts I need?
Have additional questions?
Send me an email or view my online portfolio.
frequently asked questions
I had a wonderful experience working with Stephanie, who graciously held my hand and walked me through each and every step of the process. Stephanie went above and beyond to explain everything, which was so helpful as I came into the process not knowing what I wanted. Stephanie provided tons of guidance, insight, and creative designs and inspiration for me to figure out exactly what I wanted and I love the finished product!
lindsay lieberman
I love how organized and easy the process was for me. I have a lot going on in my business so sometimes it's hard to be available to respond and collaborate on things but Stephanie did an AMAZING job of prepping for our time together. We had an organized list, she was super thorough at making sure I had got everything over that I needed to and everything went so smooth!
mara kucirek
Stephanie just had so much confidence in me and our project, so then seeing the vision that has been growing in me for the last three years come to life as Stephanie pulled the inspiration out of me has given me the support and encouragement I needed to move forward! I would absolutely recommend Stephanie's brand services to others! Her patience, her skill in educating people on how different web programs work together, and her kindness when I needed more time to get adjusted helped me believe I could do this!
melanie spurgeon
additional branding services
01 / Brand Consulting Call
02 / Collateral Add-Ons
03 / VIP Design Day
04 / White Label Services
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Let's welcome a new era of your small business and create something you're obsessed with
book a free chat & Let’s talk through your vision and goals!
Whether you’re looking for a fresh brand identity, a custom website, a combination of both, or you're a designer looking for an extra hand—I’m here to guide you through the entire process. Book your free consult below to get started—let’s bring your vision to life!
You’ll walk away from this experience feeling prepared, organized, and confident that your brand represents you and your business in the best light possible.
your guide to a stress-free website
FREE Website Planning Tool
- My exact Website Copy Planner Google Doc
- A master doc for keeping track of links and embed codes
- Loads of tips and tricks for planning website content (copy, photos, branding, etc) with ease
