Brand identity design for a Mountain Brook counseling practice seeking a calm, welcoming visual identity that reflects healing, hope, and compassionate care.
A closer look at the Willowbrook Counseling brand design project.
The goal was to create a brand identity that reflected the calm, restorative experience clients can expect at Willowbrook Counseling. Inspired by the symbolism of the willow tree and the peaceful feeling of the beach, the visual identity pairs organic illustrations, thoughtful typography, and a coastal-inspired color palette to communicate healing, hope, and compassionate care while creating an immediate sense of trust.
Project Scope
Based in Mountain Brook, Alabama, Willowbrook Counseling is a private counseling practice dedicated to helping preteens, teens, young adults, women, and couples navigate life's challenges with compassion and hope. Through evidence-based therapy and a holistic approach to healing, Amber Chesser creates a safe, welcoming space where clients feel heard, supported, and equipped for lasting growth.
About Willowbrook Counseling
This concise document provides a quick snapshot of your brand essentials. It includes core elements like logos, colors, fonts, and key brand assets, ensuring you or your team can create materials that stay true to your brand identity.
The Brand Style Sheet
A closer look at the brand system
You know that feeling when you come across a brand and everything just clicks — it looks right, it feels right, and you can instantly tell they know what they’re doing?
That kind of feeling doesn’t just happen. It’s intentionally directed behind the scenes.
You’re running a real business with real responsibilities. You’re balancing client work, family life, and everything else that comes with building something meaningful. You don’t have time to constantly second-guess your branding, wrestle with your website, or figure out design strategy on your own.
Around here we believe something pretty simple: good design should make running your business easier and more profitable.
Because yes — we love meaningful work. We love serving people. We love building lives that leave space for family, home, and the things that matter.
But businesses also have to make money to support all of that.
Whether your next goal is your first six-figure year or your first multi-million dollar year, the brands and websites I design are built to support that growth.
You know that feeling when you come across a brand and everything just clicks — it looks right, it feels right, and you can instantly tell they know what they’re doing?
That kind of feeling doesn’t just happen. It’s intentionally directed behind the scenes.
You’re running a real business with real responsibilities. You’re balancing client work, family life, and everything else that comes with building something meaningful. You don’t have time to constantly second-guess your branding, wrestle with your website, or figure out design strategy on your own.
Around here we believe something pretty simple: good design should make running your business easier and more profitable.
Because yes — we love meaningful work. We love serving people. We love building lives that leave space for family, home, and the things that matter.
But businesses also have to make money to support all of that.
Whether your next goal is your first six-figure year or your first multi-million dollar year, the brands and websites I design are built to support that growth.
I design thoughtful brands and Showit websites for business owners who care deeply about the work they do and the life they’re building around it.
Hi, I’m Stephanie — your brand and website designer.
Want the full story behind this project?
Projects like this always begin the same way — with a business owner who’s ready for more clarity, direction, and confidence in how their business is presented. If you’re ready for a brand and website that feel intentional, cohesive, and built to support your next season of growth, I’d love to hear more about your project.
You deserve a brand that feels like it finally fits.
I'm excited. I'm I really appreciate all of your help and again, patience with me.
One of the things that I liked when I was reading on your page it's not like you just design it and go here you go, but you also help people learn it and how to maintain it and stuff like that...
I think it looks great. It's exactly what I was wanting and I'm excited to get it out there. So, thank you. I really appreciate it.
I do think that you've done a great job of representing exactly what I was wanting. So I do appreciate that.