Custom brand identity and website design for Melanie Spurgeon, a Memphis therapist dedicated to helping individuals heal, grow, and navigate life's challenges with compassion and care.
A closer look at the Melanie Spurgeon brand and website project.
This project included both brand identity and website design, creating a welcoming online presence that reflects Melanie's calm, compassionate approach to therapy. Through soothing colors, organic textures, thoughtful typography, and an intuitive website experience, the final brand communicates comfort, trust, and professionalism while making it easy for prospective clients to learn about her services and take the next step toward support.
Project Scope
Melanie Spurgeon is a therapist who provides a safe, supportive environment for individuals seeking healing, personal growth, and emotional well-being. Through a combination of evidence-based practices and a gentle, client-centered approach, she helps clients navigate life's challenges while fostering resilience, self-awareness, and lasting change.
About Melanie Spurgeon
This concise document provides a quick snapshot of your brand essentials. It includes core elements like logos, colors, fonts, and key brand assets, ensuring you or your team can create materials that stay true to your brand identity.
The Brand Style Sheet
This in-depth guide captures the heart of your brand, outlining every detail from typography to color palettes, logo variations, patterns, textures, and more. It serves as your go-to manual for maintaining a cohesive and consistent brand presence across all platforms and touchpoints.
The full Brand Style Guide
A closer look at the brand system
You know that feeling when you come across a brand and everything just clicks — it looks right, it feels right, and you can instantly tell they know what they’re doing?
That kind of feeling doesn’t just happen. It’s intentionally directed behind the scenes.
You’re running a real business with real responsibilities. You’re balancing client work, family life, and everything else that comes with building something meaningful. You don’t have time to constantly second-guess your branding, wrestle with your website, or figure out design strategy on your own.
Around here we believe something pretty simple: good design should make running your business easier and more profitable.
Because yes — we love meaningful work. We love serving people. We love building lives that leave space for family, home, and the things that matter.
But businesses also have to make money to support all of that.
Whether your next goal is your first six-figure year or your first multi-million dollar year, the brands and websites I design are built to support that growth.
You know that feeling when you come across a brand and everything just clicks — it looks right, it feels right, and you can instantly tell they know what they’re doing?
That kind of feeling doesn’t just happen. It’s intentionally directed behind the scenes.
You’re running a real business with real responsibilities. You’re balancing client work, family life, and everything else that comes with building something meaningful. You don’t have time to constantly second-guess your branding, wrestle with your website, or figure out design strategy on your own.
Around here we believe something pretty simple: good design should make running your business easier and more profitable.
Because yes — we love meaningful work. We love serving people. We love building lives that leave space for family, home, and the things that matter.
But businesses also have to make money to support all of that.
Whether your next goal is your first six-figure year or your first multi-million dollar year, the brands and websites I design are built to support that growth.
I design thoughtful brands and Showit websites for business owners who care deeply about the work they do and the life they’re building around it.
Hi, I’m Stephanie — your brand and website designer.
Want the full story behind this project?
Projects like this always begin the same way — with a business owner who’s ready for more clarity, direction, and confidence in how their business is presented. If you’re ready for a brand and website that feel intentional, cohesive, and built to support your next season of growth, I’d love to hear more about your project.
You deserve a brand that feels like it finally fits.
She just had so much confidence in me and our project, so then seeing the vision that has been growing in me for the last three years come to life as Stephanie pulled the inspiration out of me has given me the support and encouragement I needed to move forward!
She is such a great guide and designer to help make your website dreams come true, even if technology isn't your best friend! I never thought I could handle everything that goes into starting an online platform, but Stephanie gave me the encouragement, support, and creative ideas I needed to get my therapy practice branding off the ground! I have learned so much from Stephanie, she truly goes the extra mile and willingly answers all your questions, no matter how basic!
Stephanie's kindness and patience with my struggle navigating technology helped me push forward when I was starting to second guess if I could actually run an online platform. She never shamed me for not understanding something, but rather she willingly took the time to educate me!
My main concerns were navigating technology and that I would feel overwhelmed and confused but Stephanie broke down the process to different programs in a way that settled my fears!