Brand identity design for a Colorado brand and website designer seeking a refined, strategic visual identity that reflects the quality of her work.
A closer look at the Ellie Brown Branding brand design project.
The goal was to create a brand identity that felt as polished and intentional as the work Ellie creates for her own clients. By combining structured typography, custom illustrations, and a carefully selected color palette, the final brand strikes a balance between creative expression and professional expertise—resulting in a visual identity that feels welcoming, elevated, and distinctly Ellie.
Project Scope
Based in Cañon City, Colorado, Ellie Brown Branding is a strategic brand and website design studio helping entrepreneurs build businesses that feel authentic, cohesive, and unmistakably their own. Through thoughtful strategy and intentional design, Ellie empowers her clients to confidently share their message and create brands that leave a lasting impression.
About Ellie Brown Branding
This concise document provides a quick snapshot of your brand essentials. It includes core elements like logos, colors, fonts, and key brand assets, ensuring you or your team can create materials that stay true to your brand identity.
The Brand Style Sheet
This in-depth guide captures the heart of your brand, outlining every detail from typography to color palettes, logo variations, patterns, textures, and more. It serves as your go-to manual for maintaining a cohesive and consistent brand presence across all platforms and touchpoints.
The full Brand Style Guide
A closer look at the brand system
You know that feeling when you come across a brand and everything just clicks — it looks right, it feels right, and you can instantly tell they know what they’re doing?
That kind of feeling doesn’t just happen. It’s intentionally directed behind the scenes.
You’re running a real business with real responsibilities. You’re balancing client work, family life, and everything else that comes with building something meaningful. You don’t have time to constantly second-guess your branding, wrestle with your website, or figure out design strategy on your own.
Around here we believe something pretty simple: good design should make running your business easier and more profitable.
Because yes — we love meaningful work. We love serving people. We love building lives that leave space for family, home, and the things that matter.
But businesses also have to make money to support all of that.
Whether your next goal is your first six-figure year or your first multi-million dollar year, the brands and websites I design are built to support that growth.
You know that feeling when you come across a brand and everything just clicks — it looks right, it feels right, and you can instantly tell they know what they’re doing?
That kind of feeling doesn’t just happen. It’s intentionally directed behind the scenes.
You’re running a real business with real responsibilities. You’re balancing client work, family life, and everything else that comes with building something meaningful. You don’t have time to constantly second-guess your branding, wrestle with your website, or figure out design strategy on your own.
Around here we believe something pretty simple: good design should make running your business easier and more profitable.
Because yes — we love meaningful work. We love serving people. We love building lives that leave space for family, home, and the things that matter.
But businesses also have to make money to support all of that.
Whether your next goal is your first six-figure year or your first multi-million dollar year, the brands and websites I design are built to support that growth.
I design thoughtful brands and Showit websites for business owners who care deeply about the work they do and the life they’re building around it.
Hi, I’m Stephanie — your brand and website designer.
Want the full story behind this project?
Projects like this always begin the same way — with a business owner who’s ready for more clarity, direction, and confidence in how their business is presented. If you’re ready for a brand and website that feel intentional, cohesive, and built to support your next season of growth, I’d love to hear more about your project.
You deserve a brand that feels like it finally fits.
My favorite parts of my new brand identity are the submark and textures. I am obsessed with the EB ligature and Stephanie's texture designs are so so so good! My visual identity looks more professional and has allowed me the confidence to up my prices and start creating more content!
Stephanie is an absolute gem to work with. She was so easygoing and always listened to my ideas and feedback.
"Even though I do this work for clients, I've always struggled with my own designs. I was in a constant cycle of changing my logos, colors, and fonts every other year it felt like. I knew I needed an outsider's perspective. Stephanie was able to take all of my seemingly scrambled ideas and create something I never would have been able to make on my own. Stephanie is an incredible designer and I'm so glad I finally invested in professional branding!"