Download the Website Planning Guide to organize your ideas, clarify what your website actually needs to do for your business, and move forward with a clear plan instead of a blank page.
Whether you’re preparing for a redesign or trying to make sense of what your site should include in the first place, this guide will help you think through your website the way a designer does — so everything feels more intentional, cohesive, and easier to build.
Before you design a website, you need a plan.
website planning guide for service based businesses
Building with more confidence
Instead of staring at a blank template wondering where to begin, you’ll walk away with a clear direction and a better understanding of how strategic websites are built.
Planning your website imagery
Learn how to think through the images your website needs — including brand photos, supporting visuals, and content planning.
Keeping track of links + embed codes
Understand what links and embed codes actually are, where they go, and how to stay organized while building your site.
Organizing your website copy
A simple, designer-approved system for planning your website content without feeling overwhelmed or scattered.
Setting clear website goals
Learn how to define what your website actually needs to accomplish for your business — from lead generation to content strategy and client inquiries.
What you’ll learn inside
This guide is for you if…
You feel overwhelmed trying to organize your website content
You want your website to feel more strategic and cohesive
You purchased a Showit template and don’t know where to begin
You’re planning a new website or redesign
I design thoughtful brands and Showit websites for business owners who care deeply about the work they do and the life they’re building around it.
I created this guide because I know firsthand how overwhelming website planning can feel when you’re trying to piece everything together on your own. Between writing copy, organizing content, planning images, learning new platforms, and figuring out what your website even needs to do in the first place… it’s a lot.
And the truth is, most people don’t actually need more information. They need a clearer direction.
That’s what I hope this guide gives you.
Around here, we believe something pretty simple: good design should make running your business easier and more profitable. Your website shouldn’t feel confusing, disconnected, or like another unfinished task hanging over your head. It should support your business well, communicate clearly, and help you move forward with more confidence.
Whether you’re planning your very first website or preparing for a redesign, this guide is designed to help you approach the process with more clarity, intention, and far less overwhelm.